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We are often asked for advice or further information on some of the topics that we post about, whether it’s marketing, web design or lighting techniques. We will always do our best to help – all we ask is that you ask us your questions either here, or on one of our specific blog posts, that way any of our readers can benefit from the answers we give. Equally if you have any suggestions about posts you’d like us to work on, please do let us know.

 

Case Study: Majestine

Here at Photography Firm we regularly undertake commissions for a number of different jewellery brands and designers. One of these is Majestine, the Amazon-based diffusion line of a major jewellery and diamond seller. Majestine required some new photos for their Amazon Store: a fully customised homepage for Amazon sellers that allows for greater control over […]

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Case Study: Wicked Dragon

Wicked Dragon is a family business that has been selling beautifully made alternative clothing since 2010, to discerning clothing fans all over the UK. Their products are popular with dedicated festival goers, gap year travellers and holidaymakers… and everyone who loves to look a bit different, not like they’ve just walked in off the high […]

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If Your Marketing Isn’t Image-Led, You’re Doing It Wrong

The saying that “a picture is worth a thousand words” may now rank among the world’s most hackneyed clichés, but this doesn’t make it any less true. In fact, given the degree to which our culture has in recent years shifted towards visual – rather than textual – forms of communication, it’s likely that this […]

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Case Study: Generation Distillers

Generation Distillers are drinks producers from Sussex. They are a husband and wife team and launched their Sussex gin in May 2018. They now have a range of gins on the market and are passionate about quality ingredients, great flavour and local sourcing. Their aim is to bring to people a gin that is enjoyable […]

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Case Study: Spithurst Hub

Spithurst Hub is a vibrant and professional co-working space, offering a welcoming, creative and inclusive work environment. They provide excellent conference and meeting facilities, combining the use of both indoor and outdoor spaces, and with the added option of enjoying home cooked food from the on-site So Sussex kitchen. Spithurst Hub aims to develop real […]

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Case Study: Watches

Here at Photography Firm we’re often contacted to shoot watches. A nicely photographed watch is truly an object of beauty, so we often look forward to such commissions with considerable excitement: shooting everything from just the watch itself in isolation, through to the packaging and shots of the watch worn by a model. As with […]

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Using Props to Convey Seasonality in Your Product Photos

For many products, interest and demand will fluctuate from season to season – with some times of the year being particularly good for the sale of one product, but less so for another. Coinciding a marketing push with annual events such as holidays and celebrations, or even just the changing seasons themselves, can be a […]

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Case Study: Barcombe Nurseries

In 1997, Adrian Halstead, always a keen allotment gardener, took a leap of faith and bought the nursery in rural Barcombe, four miles west of Lewes and twelve miles north of Brighton. He began the conversion to organic status under the auspices of the Soil Association with the idea of starting a local vegetable box […]

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The Ultimate Flat Lay Photography Guide for Instagram and Beyond

Want to elevate your product shots beyond the merely pedestrian? Our in-depth flat lay photography guide will soon have you shooting flay lays like the pros. What is a Flat Lay? Clean, neutral, and informative product photography will likely be a core element of any successful marketing drive. However, professional Amazon-style product shots focus entirely […]

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8 Tips for Improving Your Holiday Photos

It can be easy to think of holiday photos as something rather throw-away and unimportant. But over time they often become some of our most valuable possessions: evidence of the truly great moments we’ve shared with others. As a couple, as a family, or in a group of friends. Now that our culture is becoming […]

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Pink Lady® Food Photographer of the Year – We made the shortlists!

Pink Lady® Food Photographer of the Year is a prestigious competition open to photographers worldwide. The awards celebrate the very best in food photography and film, from around the world. This year there were over 9000 entries from 77 countries around the world. We’re delighted to announce that our very own director of photography, Andrew Perris, […]

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Case Study: Harvey’s

For anyone in East Sussex partial to the occasional quality tipple – and even for many of those who are not – Harvey’s Brewery will require little introduction. However, those readers located a little further afield can perhaps be forgiven if this esteemed producer of fine traditional beers and spirits is an unfamiliar name: while […]

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Product Photography Guidelines and Best Practices for Amazon Sellers

With business increasingly shifting online, product photography has become more important than ever before. Where once a customer could browse several items in store before deciding on which one to purchase, now they expect to be able to browse them virtually by means of a selection of professional and informative photos. if your product photos […]

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Interiors Photography: The Definitive Guide

Photographers shooting interiors are often presented with a number of unique technical challenges. And as one quick look at the photos accompanying the average online property listing will confirm, many non-professionals clearly struggle to grasp even the most basic of these problems: awkward angles; ugly reflections; underexposed interiors and overexposed exteriors; poor use of flash; […]

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Case Study: Mum & You

We recently produced a series of pack shots for UK baby-care products and accessories company Mum & You. Fully aware of the daily challenges parents face when raising small children, and keen to help make this process as stress-free and enjoyable as possible, Mum & You is a fun brand that looks at the lighter […]

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Improve Your Food Photography With These Simple But Stylish Props

Every great food photographer has their own particular way of doing things. Yet the recipe for stunning food photography will always include the same core ingredients: excellent photography skills, attractive lighting, and a truly delicious-looking subject. However, there’s an equally important fourth element that’s often overlooked: food photography props. Indeed, props can make an enormous […]

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How to Write a Winning Brief for Your Photographer (Amazon)

PART 2 In Part 2 in our series about writing a winning photography brief, we focus in on how to write a brief for an Amazon photography shoot. Why Hire a Professional Photographer to Shoot Your Amazon Photography? As Amazon customers often decide which item to buy largely on the basis of product photos, it’s […]

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How to Write a Winning Brief for Your Photographer

Part I Writing a photography brief is one of the most important steps in commissioning a photography shoot. In this article, the first installment of a two-part series explaining how to write a photography brief, we look into why writing a good photography brief is so important for the outcome of a shoot and also […]

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Photographing Glassware: How to Shoot Bottles

Everyone enjoys looking at a nice bit of glass (best said with a North American drawl). Clean and cool, with a satisfying sheen and just the right number of specular highlights to give the object three-dimensional form, a well-photographed glass object looks classy and luxurious. A genuine pleasure to behold. Conversely, a badly done bit […]

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Are You Breaking the Law with Your Marketing Images?

The internet is still a brave new world. Although many of us have grown up in – indeed perhaps were even born since the dawn of – the digital age, this is still a time of rapidly expanding horizons and shifting frontiers. New technologies emerge faster than human society can adapt to them. And if […]

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Commercial & Corporate Headshots Photography

Nowadays everyone wants to see the faces behind a business – to get a feel for who they’re talking to on the phone, and for how and where you work. Stock shots of a smiling model with a headset on is no longer good enough to represent your customer service team! Even if you choose […]

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Why You Should Incorporate Instagram Shots into Your Next Photoshoot

If you run a business of any kind, you’re probably already fully aware of the importance of Instagram for marketing your products or services. You are also likely understand the value of good photography, and perhaps even regularly commission a professional photographer to produce your marketing images for you. For some reason though, even businesses […]

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Case Study: Glyndebourne

Glyndebourne is synonymous with opera and is home to one of the most important opera houses in the world. Housed at this prestigious venue, the Glyndebourne Festival offers a programme of six operas from May to August every year, attracting opera-lovers from far and wide to enjoy music and drama in Glyndebourne’s 1,200-seat indoor auditorium. […]

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Case Study: Corporate Portraits – Part II

In Part I of our corporate portraits case study we looked at what to consider before the shoot. If you’d like to read this first click here. Part II of our case study focuses on the client and how to dress for the session in order to look and feel good. How to Dress for […]

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Office Furniture Catalogue Photography Example

Case Study: Corporate Portraits – Part I

What is a Corporate Portrait? As with any portrait, a successful corporate portrait focuses attention on the person photographed, displaying a good physical likeness while showing off the best side of their personality. However, a corporate portrait also needs to go much further than this by reflecting brand values and helping to establish the right […]

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Thinking Outside the Box: Don’t Forget Your Packaging! – Part I

Packaging is an often-overlooked but nonetheless very important element of any merchandise. However, photographing packaging for e-commerce listings can present some particular challenges. Today we offer some advice on photographing packaging for increased sales. The Importance of Good Packaging Design For many people with a great idea for a new product, packaging is so far […]

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Amazon Infographics

In recent years Amazon infographics have become an essential tool in the e-commerce marketeer’s arsenal. High quality product photography is always going to be an essential element of any successful Amazon listing, but for some items photography alone will likely not be enough to convince viewers to add it to their shopping baskets. This is […]

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How To Write a Brief for a Fashion Shoot

Why You Should Prepare a Brief for Your Fashion Shoot Cara Delevingne is perhaps “unavailable”, and you may not be considering booking a fleet of Winnebagoes, lighting trucks or wind machines, but even a small-scale fashion shoot requires the coordination of many different elements if it is to be successful. All it takes is just […]

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Amazon Product Photography Pricing

Nowadays every other booking we take seems to be for an Amazon listing! We’re experts in creating very high quality, Amazon compliant images that will make your product really stand out – regardless of how many other people are selling the same or similar items! If you’re looking for a quick ballpark for your listing […]

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Tips for Successful Jewellery Photography Styling

Jewellery photography is one of the most notoriously difficult types of product photography to do well. Here we provide some insider tips to help get your jewellery shots looking slick and stylish like the professionals.     Identify Your Customer Jewellery is nearly always an emotional purchase. Clearly, then, in order to be persuade the […]

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Food & Drink Packaging Photography for 4 Aces

4 Aces are one of the UK’s leading providers of disposable packaging for the food and beverages industry. Their paper and PET cups, disposable tableware and biodegradable food containers can be found at water coolers, vending machines, snack bars and coffee shops the length and breadth of the country. The team over at 4Aces commissioned […]

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How to Get Blurry Backgrounds on Your Headshots

Until relatively recently, headshots were not something the average person had a great deal of use for. In fact, unless you were either fabulously famous or criminally infamous, the only times in life you were ever likely to pose for a headshot were at the end of the school year or when your passport was […]

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Preparing for a Stock Shoot

INFORMATION ON STOCK PHOTOGRAPHY PHOTO SHOOTS, FOR MODELS & BUSINESSES MODELS AND PROPERTIES Please make sure you wear clothing that’s as plain and new as possible. Solid colours are best, or generic patterns are also fine, but please avoid any large branding / logos wherever possible. It’s also helpful to have clean, new looking fabrics […]

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The Only Way is Blackmore! Invisible Mannequins British Cycling Apparel

Blackmore Cycling Apparel’s official stance on design is simple and delightfully refreshing: less talk, more quality. Born and bred in Essex, they’ve built their entire coming-of-age story around cycling legends of past and present. And, what legends they are! Every Eastie has at least one to tell, and they are all imbued with rolling fields […]

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