We were recently approached by Pharamacare and tasked with providing packshot photography on a quick turnaround time. Founded 25 years ago in Sydney’s Northern beaches, Pharmacare has steaadily grown, now providing a huge range of health and fitness products to customers in more than 40 countries. Their core focus is in “improving lives” and their […]
We’ve worked with British designer Joseph Kigonya on several occassions, photographing his beautiful, premium quality men’s shoes. Providing some pointers and reference, he’s nevertheless allowed us a little creativity, entrusting us to showcase his products in a suitably eye-catching light. We love being able to test different backdrops and surfaces with product photography, and usually have […]
Joseph Kigonya designs and sells beautifully crafted men’s shoes and we’ve been lucky enough to shoot his collections with a relatively open brief, allowing us to flex a little creative muscle in the studio. Test shots and client feedback give us our framework, but it’s great to have the opportunity to try a few different things and […]
Whilst light-meters, digital cameras and face-saving image-editing software may have allowed us to get lazier with our exposures, at Photography Firm we think any professional photographer or amateur enthusiast should really understand the relationship between aperture and shutter speed to get the most out of their shots. The fundamental cornerstones to all creative photography are […]
A sometimes overlooked but vital part of you workflow should be sharpening your images – unless you’re an absolute photo ninja with the best glass around and a flawless focusing system, it’s likely your shots could benefit from a small amount of tightening up. Extra detail may be revealed to the viewer’s eye and a little […]
Every month we offer a couple of new businesses or young enterprises a start-up discount on our services to help them get under way. We know from experience how expensive it can be creating a fitting showcase for your business (this snazzy website didn’t come cheap), but as photographers, we obviously want to advocate the advantages of doing […]
Internship at Photography Firm Introduction When I started at Photography Firm, my aim was to learn as much as possible in my six week internship. I wanted to get more experience in working in a studio environment and the process of editing and working with clients, which is exactly what I did! I started off enhancing […]
With the relative saturation of imagery online, some clients want to stand out by encouraging their customers to engage in a more immersive relationship with their products. 360 views allow companies to better showcase their wares and online customers to quite literally take their products for a spin before (hopefully) heading for the checkout. We’ve been […]
In our studio we have the luxury of all the softboxes, umbrellas, snoots and light modifiers you could shake a stick at (NO shaking sticks around our equipment please!), but on location you don’t always have these tools of the trade, either by choice or design. However, learn to use your speedlite effectively and you’ll find […]
When producing professional, commercial work, one of the most useful weapons in a Photographer’s arsenal is the Liquify tool in Photoshop. Like many powerful tools, it can be wielded for good or subverted for great evil, and whether or not the general image-consuming public are aware, a large proportion of the images we aspire to have been “liquified”. Liquify […]
