Getting those whites truly white

In this post we’ll show you a quick and easy method of getting your whites WHITE, without the need for Shane Richie to turn up on your doorstep with a box of Daz… in 1995. This trick predominantly comes in handy for product photography, but its applications are widespread. Adjusting your backdrops to be pure white may facilitate […]

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Être Cécile case study – Maintaining a Consistent Visual Approach

Founded by Yasmin Sewell, Jemma Dyas and Kyle Robinson, regular client Être Cécile make high-end, chic, eye catching female fashion items. It’s Photography Firm’s job to shoot their latest designs. They favour the invisible mannequin approach and are very particular about the styling of their garments so we’ve worked alongside them to develop a shooting and editing […]

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The Art of Craft Photography

Arts and crafts have been on a meteoric rise in recent years, with online marketplaces such as Etsy and notonthehighstreet.com reporting exponential growth as more and more individuals and businesses get creative. Seen as a more personal counterpoint to the mass-produced, standardized wares we interact with on a daily basis, handmade items offer us a stab […]

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Chisel and Mouse in the House!…. Well, the Studio…

Not far from our Sussex photography studios is a great little company called Chisel & Mouse. Brothers Robert and Gavin Paisley are architecture nuts and produce visually arresting, detailed plaster sculptures of iconic buildings and even whole cityscapes, combining traditional sculpting, moulding and casting with CAD and 3D printing. They’ve produced a huge array of recognisable artworks and bespoke pieces for private collectors, businesses […]

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A Square a Day…

Thankfully, it’s not all 3D glasses, cybersex and hashtags galore these days – there’s been a remarkable resurgence over the last few years in traditional arts and crafts, textiles and needlework. In an increasingly disposable, virtually-skewed world, there’s obviously something satisfyingly therapeutic about sitting down and creating tangible and lasting objects, and we’ve been inundated with work of […]

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Shooting Shiny, Shiny Shoes – Lighting Tips for Shoe Photography

We recently shot a large number of shoes for a client on a tight schedule. Whenever you’re shooting a big batch of items, it’s important to find a good all-around lighting solution, not just to present consistency across your edit, but to save yourself time and headaches in the studio. Our client wanted white backdrops and small, […]

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Product Photography on a White Background – When to Outsource

Despite Amazon’s best efforts to copyright such a universal concept, the majority of the time, product photography involves shooting onto white backgrounds. Clients generally want their products to be presented cleanly, crisply and free of any potentially distracting elements. Frequently they’ll require cut-outs so their photographed wares can easily be combined or inserted into other images. Symmetry also tends to […]

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Don’t Stress…. Post Process.

Product photography is about presenting your subject in a flattering, commercially viable, occasionally hyper-real light. Garments need to be the right shape, products need to stand up or float in mid-air without the aid of a grubby set of digits clasping them. Whether you’re shooting 200 dresses on an invisible mannequin or one hero shot […]

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10 top tips for better product photography

Product and packshot photography is a necessity for anyone wishing to market their goods, whether online, in printed material or for advertising. There are no hard and fast rules when it comes to capturing product images, but here we’ll give you ten tips that will help you on your way to better product photography, no matter your […]

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